Web Development

Maintaining a steady flow of traffic to your WordPress site isn’t only dependent on constantly producing brand new content. Updating old content is a great practice to keep benefitting from the posts you’ve already worked on. It’s possible to take advantage of Google’s freshness algorithm and generate a new burst of traffic for the updated content, as well as provide a better user experience for visitors to your site ensuring they never find old or irrelevant information. 

In this post I’ll cover:

• The easiest way to update existing posts in WordPress
• How to push your content to the top of your blog feed again
• How to let Google know your content has been updated without pushing it to the top of your blog feed again

I’ve updated this guide based on the recent changes to the PageSpeed tool.

Listen, let’s keep it real, PageSpeed Insights is a tool best used by developers. Its intentions are good but it’s not targeted at the average WordPress site owner. Even with the recent introduction of some WordPress-specific messaging, many aspects of the report are too technical to be clearly actionable.

In this guide I’ll try to translate what PageSpeed is talking about and let you know which factors you can control, as a WordPress site owner, and which you can’t.

The basic message of PageSpeed Insights could be translated as follows:

• Keep your pages light and simple.
• Avoid unnecessary fanciness.
• Consider mobile users, particularly those who pay for every byte of data.