Web Development

In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local […]

The post Local SEO: why your site should have a store locator appeared first on Yoast.

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why […]

The post Should you optimize your content for questions? appeared first on Yoast.

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you […]

The post Beyond exact keyword matching: optimize your text naturally appeared first on Yoast.

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and […]

The post Why you should use synonyms and related keywords appeared first on Yoast.

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be […]

The post DIY: Test your mobile site! appeared first on Yoast.

As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is […]

The post What is a landing page? And how does it work? appeared first on Yoast.

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […]

The post 5 ways to boost your Core Web vitals appeared first on Yoast.

A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can […]

The post 5 blog topic ideas for your eCommerce site appeared first on Yoast.

As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a […]

The post 5 things you need to know about mobile-first indexing appeared first on Yoast.

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps […]

The post Core Web Vitals report Search Console checks site speed appeared first on Yoast.

Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to…

Free shipping! Shoppers love to see those two words on an online store and its products….

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]

The post The latest news in SEO and WordPress: July 2020 appeared first on Yoast.

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […]

The post 6 site structure mistakes and how to avoid them! appeared first on Yoast.

Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or […]

The post Local landing pages and how to create them appeared first on Yoast.

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]

The post A linguistic approach to creating content that ranks appeared first on Yoast.