A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can […]
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As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a […]
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When building a powerful web application, you are undoubtedly aware that Bootstrap and ReactJS continue to…
Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps […]
The post Core Web Vitals report Search Console checks site speed appeared first on Yoast.
Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to…
Free shipping! Shoppers love to see those two words on an online store and its products….
At the time of this writing, Google has just completed web.dev live webinar. A 3-day event…
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]
The post The latest news in SEO and WordPress: July 2020 appeared first on Yoast.
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […]
The post 6 site structure mistakes and how to avoid them! appeared first on Yoast.
When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, […]
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Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking […]
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Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or […]
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Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]
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Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]
The post Learn about the three Core Web Vitals: LCP, FID & CLS appeared first on Yoast.
Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over…
Core Web Vitals are the 3 key metrics that Google believes indicate healthy performance for your web site.
Whether you agree with their selection of metrics or not, soon you will not really have a choice.
Unlike their previous PageSpeed metrics, which did not impact ranking at all, Core Web Vitals will eventually be used as a ranking signal.
In this post we’ll look at what the metrics are and how to check your site’s performance.
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […]
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Vue.js is gaining popularity and momentum as a flexible technology that can help create nimble yet…
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]
The post Which pages to noindex or nofollow on your site? appeared first on Yoast.
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
The post rel=canonical: the ultimate guide appeared first on Yoast.
In the development realm of mobile, web, and desktop apps or JavaScript libraries, documentation plays an…
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
The post What are sponsored, nofollow and ugc links, and why use them? appeared first on Yoast.
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]
The post Yoast SEO 14.4: An improved publishing flow appeared first on Yoast.
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it […]
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