Web Development

  • Why you should use synonyms and related keywords

    Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and […]

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  • DIY: Test your mobile site!

    More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be […]

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  • Yoast SEO 14.6: New languages with word form support

    We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements, plus new additions for Yoast SEO Premium users. We’re continuing our run of languages that get word form support with two new ones: Indonesian and Portuguese. Find what’s new in Yoast SEO 14.6! Word form recognition in Yoast […]

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  • What is a landing page? And how does it work?

    As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is […]

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  • 5 ways to boost your Core Web vitals

    “If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […]

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  • 5 blog topic ideas for your eCommerce site

    A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can […]

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  • 5 things you need to know about mobile-first indexing

    As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a […]

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  • Core Web Vitals report Search Console checks site speed

    Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps […]

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  • The latest news in SEO and WordPress: July 2020

    Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]

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  • 6 site structure mistakes and how to avoid them!

    If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […]

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  • Parent and child pages: Linking hierarchical post types for SEO

    When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, […]

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  • Yoast SEO 14.5: New internal linking blocks for Premium

    Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking […]

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  • Local landing pages and how to create them

    Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or […]

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  • A linguistic approach to creating content that ranks

    Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]

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  • Learn about the three Core Web Vitals: LCP, FID & CLS

    Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

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  • How Will Google’s Core Web Vitals Affect Your WordPress Site?

    How Will Google’s Core Web Vitals Affect Your WordPress Site?

    Core Web Vitals are the 3 key metrics that Google believes indicate healthy performance for your web site.

    Whether you agree with their selection of metrics or not, soon you will not really have a choice.

    Unlike their previous PageSpeed metrics, which did not impact ranking at all, Core Web Vitals will eventually be used as a ranking signal.

    In this post we’ll look at what the metrics are and how to check your site’s performance.

  • Blog post checklist: how to optimize for search engines

    So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […]

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