Button UX: designing a clear call-to-action

Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it just starts with common sense. Button UX design has changed a lot over the past decade. A long-standing trend seems to be to blend a […]

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Announcement: Duplicate Post joins Yoast

Announcement: Duplicate Post joins Yoast

Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as […]

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Improve your WordPress site with the Site Health Tool

Improve your WordPress site with the Site Health Tool

The Site Health tool was introduced in WordPress 5.2. It’s designed to give you, the site owner, some valuable information about your site and server performance. It’s also useful in the event you have to contact the support team for your theme or a plugin you’re using.

In this post we’ll have a quick look at this tool and highlight the most important recommendations.

Indexing in Yoast SEO: Show x in search results?

Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, […]

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Checking mobile site speed and SEO with Google Lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]

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How to write a blog post: A step-by-step guide from preparation to publication

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog […]

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Yoast SEO 14.3: Italian word forms in beta

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]

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How to optimize your landing pages for users

Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go […]

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10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]

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Page experience: a new Google ranking factor

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. […]

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Tips for your local SEO content strategy

Tips for your local SEO content strategy

If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order […]

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Searching without result: Insights from zero result searches

Searching without result: Insights from zero result searches

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]

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WordPress SEO: the definitive guide

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

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What is keyword stemming?

What is keyword stemming?

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. […]

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Improve local SEO with Google My Business

Every business owner with a website is looking for ways to get noticed in the search results. Now, during the Coronavirus pandemic it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bullet: as with most […]

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Yoast SEO 14.2: Russian word forms in beta

Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, […]

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How To Make a WordPress Test Site In 8 Small Steps

How To Make a WordPress Test Site In 8 Small Steps

Every time a new version of WordPress is released, some people will experience compatibility problems with their sites. These can be minor and easily resolved, or they can be more tricky to diagnose. Either way, especially for non-developers, such problems are a little scary, particularly if they make your website inaccessible or unusable. One way to ease the stress of an upgrade, or to experiment with any changes you may want to make on your site, is to create a sandbox, or testing site. The video in this post shows you how you can easily do that using free tools.