Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]
The post Learn about the three Core Web Vitals: LCP, FID & CLS appeared first on Yoast.
Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over…
Core Web Vitals are the 3 key metrics that Google believes indicate healthy performance for your web site.
Whether you agree with their selection of metrics or not, soon you will not really have a choice.
Unlike their previous PageSpeed metrics, which did not impact ranking at all, Core Web Vitals will eventually be used as a ranking signal.
In this post we’ll look at what the metrics are and how to check your site’s performance.
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […]
The post Blog post checklist: how to optimize for search engines appeared first on Yoast.
Vue.js is gaining popularity and momentum as a flexible technology that can help create nimble yet…
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]
The post Which pages to noindex or nofollow on your site? appeared first on Yoast.
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
The post rel=canonical: the ultimate guide appeared first on Yoast.
In the development realm of mobile, web, and desktop apps or JavaScript libraries, documentation plays an…
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
The post What are sponsored, nofollow and ugc links, and why use them? appeared first on Yoast.
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]
The post Yoast SEO 14.4: An improved publishing flow appeared first on Yoast.
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it […]
The post Noindex a post or page in WordPress, the easy way! appeared first on Yoast.
“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are […]
The post The welcoming community of WordPress appeared first on Yoast.
CSS has improved with many features which make web development much more interesting and challenging. One…
Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it just starts with common sense. Button UX design has changed a lot over the past decade. A long-standing trend seems to be to blend a […]
The post Button UX: designing a clear call-to-action appeared first on Yoast.
Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as […]
The post Announcement: Duplicate Post joins Yoast appeared first on Yoast.
The Site Health tool was introduced in WordPress 5.2. It’s designed to give you, the site owner, some valuable information about your site and server performance. It’s also useful in the event you have to contact the support team for your theme or a plugin you’re using.
In this post we’ll have a quick look at this tool and highlight the most important recommendations.
Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, […]
The post Indexing in Yoast SEO: Show x in search results? appeared first on Yoast.
PHP turns 25 this month, and the alpha-stage of PHP 8 will be released this year….
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]
The post Checking mobile site speed and SEO with Google Lighthouse appeared first on Yoast.
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog […]
The post How to write a blog post: A step-by-step guide from preparation to publication appeared first on Yoast.
The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]
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