Web Development

Free shipping! Shoppers love to see those two words on an online store and its products….

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]

The post The latest news in SEO and WordPress: July 2020 appeared first on Yoast.

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […]

The post 6 site structure mistakes and how to avoid them! appeared first on Yoast.

Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or […]

The post Local landing pages and how to create them appeared first on Yoast.

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]

The post A linguistic approach to creating content that ranks appeared first on Yoast.

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

The post Learn about the three Core Web Vitals: LCP, FID & CLS appeared first on Yoast.

Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over…

Core Web Vitals are the 3 key metrics that Google believes indicate healthy performance for your web site.

Whether you agree with their selection of metrics or not, soon you will not really have a choice.

Unlike their previous PageSpeed metrics, which did not impact ranking at all, Core Web Vitals will eventually be used as a ranking signal.

In this post we’ll look at what the metrics are and how to check your site’s performance.

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […]

The post Blog post checklist: how to optimize for search engines appeared first on Yoast.

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

The post rel=canonical: the ultimate guide appeared first on Yoast.

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it […]

The post Noindex a post or page in WordPress, the easy way! appeared first on Yoast.

“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are […]

The post The welcoming community of WordPress appeared first on Yoast.