The Ultimate Guide to Google Ads Campaign Management
We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the…
Samsung Galaxy Book Pro 360 Review
Lisa Gade reviews the Samsung Galaxy Book Pro 360 15”, their super-slim and light 2021 convertible…
Geo-Targeting: How to Use It to Increase Conversions
Websites allow users to access your website from anywhere in the world. A small eCommerce site…
How to Market a Book: 7 Strategies
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard…
How to Run Law Firm Marketing Campaigns That Work
Law firm marketing is essential to attracting clients and sharing what your law practice offers. It…
How to Use Firebase Dynamic Links in Your App
Are you a marketer working for a client or company with an app? If you answered…
Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work…
Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than…
Facebook reach: what it is and how to increase yours quickly
The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want…
How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use
Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure…
A Guide to Google Data Studio for Better Reporting
Data is the backbone of marketing. It can show you where to focus your ad spend,…
Lenovo ThinkBook 14s Yoga Review
Lisa Gade reviews the Lenovo ThinkBook 14s Yoga, their more affordable alternative to the ThinkPad X1…
7 Tips to Highlight Product Features on Your Website
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about…
How to Use Google Translate for Content Ideas
Content, content, content. At times, it seems it’s all marketers think about. Even so, you may…
11 Proven Hacks to Keep Your Customers Buying More
It costs 5X less to retain a customer than it does to acquire a new one….
10 Snapchat Ads Strategies, Tips, and Resources
Snapchat is one of the most popular social networks in the world. It boasts 293 million…
7 Tips for Successful Small Business Content Marketing
If you own a small business, content marketing is a tactic you should consider to grow…
Enterprise social media reporting: How to make your data credible, digestible and actionable
It’s happening. Businesses are starting to recognize the true value of social media. More than half…
7 Fitness Advertising Tips and Strategies
The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this…
How to use chatbots to enhance the customer experience
For a long time, brands have struggled to deliver incredible customer service over the phone, wading…
How to run a successful email marketing campaign: A step-by-step guide
Email is one of the best ways to communicate with your customers. It can help you…