search terms do I want to be found for?
In other words, you should take some time to think about what you want to tell your audience and what the structure of your text will look like. You need to know who you’re writing for and what their goal or search intent is. And what keywords does your audience use, so your content can be found in the search engines?
If you do not think about these questions long and hard, you’ll make mistakes like addressing the wrong audience, focusing on the wrong keywords or writing an article that’s badly structured and unfocused.
Write!
After thoroughly preparing your blog post or article, you can start writing. Make sure to start by filling out your focus keyphrases and their synonyms. What are the terms you want to be found for?
Since you’ve thought about what you’ll write in the preparation phase, you should go with the flow when you’re writing. Don’t overthink. Don’t be afraid to make mistakes. You’ll have the third – and most important phase- to correct and Yoast your post.
Editing: let’s Yoast it!
In the final editing phase, you can Yoast your post. So, let’s look at the five steps you should take to optimize your post to the max.
- Make sure your text is readable
The first step in optimizing your post is checking the readability analysis. If your overall readability score is green, you’re good to go. But that’s not always the case! Perhaps you used too many long sentences. Maybe you’ve used the passive voice too often. Correct those readability issues and make your text nice and easy to read. Check out our article about the readability analysis for more tips!
- Check out your snippet preview
You want people to click on your site in the search result pages. You need to write a kickass meta description to make your result stand out. Because a good meta description lets people know they’ll find what they’re looking for on your site! That’s why you should choose a title and a meta description that stands out. Read our article on how to use Yoast SEO to write an awesome meta description if you want more practical tips.
If you need more help writing awesome meta descriptions, try the meta description generator. Our AI-powered generator crafts unique descriptions and titles for you! This feature is currently available if you have our premium Yoast SEO plugin.
- Check your SEO score
The third step is to check out the SEO analysis. Which aspects of your SEO need improvement? Perhaps you should use your keyword or its synonym more often. Or maybe you’re overdoing it. And what about headings and images?
Check out which problems and improvements the Yoast SEO analysis indicates. Usually, you can easily make some tweaks that’ll make your copy better optimized for search engines. But don’t overdo it! You do not need all green traffic lights. You’re good to go if your overall SEO traffic light is green!
- Add those internal links
Another thing you need before your content can rank is links. Google finds your posts and pages best when linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. So, using the right internal linking strategy can boost your SEO!
Are you linking to your most important articles? Are you linking to articles that are closely related to the article you’re currently writing? Make sure your site structure is tip-top. Read more about the power of internal linking and why you should use Yoast internal linking.
- Read and reread!
Yoast SEO is a tool that aims to help you optimize your content. It gives practical tips on what you can do to improve your content. Think of it as your personal SEO assistant! But that being said, it’s also just a tool. Make sure to re-read your content once you’ve optimized it to make sure you’re happy with the end result!
Yoast your post
Writing is hard. Optimizing your post all by yourself is hard. That’s why Yoast SEO tries to make it easier for you! We’ll check your posts for readability, paragraph length, word complexity, your use of inclusive language, and make suggestions for improvements. We’ll help you to Yoast your post. But in the end, it will also remain some work from your side.
Good luck! Let’s Yoast it!
Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
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