Your facial data up for grabs: anyone can legally collect and monetize it without explicit consent

The article discusses the lack of legal regulation surrounding the collection and modification of facial information. It highlights the value of facial data and the potential for exploitation by companies and individuals. The current Australian Privacy Act considers biometric information, including facial data, to be personal sensitive information but does not provide a clear definition or specify the type of consent required for its collection. The article argues that relying on implied consent leaves facial data vulnerable to exploitation. It also mentions the use of generative AI programs to modify facial information without consent. The article emphasizes the need for stricter regulations and legal protection for facial information. It mentions proposed legal frameworks and government responses that show promise in addressing these issues. However, it concludes that there is still a need for further action to protect facial information from exploitation.