Yotpo and Okendo are two of the biggest hitters in the world of ecommerce product reviews – but which one should you be using for your store?
I’ve spent the past few weeks digging into these two platforms, testing and comparing them across a bunch of different use cases.
Both offer tools to collect customer reviews, showcase user-generated content (UGC), and drive sales, but they’re really geared towards different types of businesses.
So which one is the better fit?
- If you’re a big brand looking to tie all your marketing threads together, Yotpo is probably the stronger option.
- If you’re a smaller DTC brand that wants to focus on building trust and getting those all-important conversions, Okendo is probably the smarter (and more affordable) choice.
In this review, I’ll break down pricing, features, integrations, user experience, and support – so you can make a confident decision and pick the right tool for your business.
Yotpo vs Okendo: Quick Verdict
Yotpo – They’ve got an all-singing, all-dancing platform that’ll cover reviews and loyalty for you
Okendo – Great for smaller DTC brands looking to focus on quality reviews and UGC
Both integrate super smoothly with Shopify and have thousands of ecommerce brands on board, but they really shine in different areas.
Quick Comparison: Yotpo vs Okendo – The Lowdown
Here’s a quick side-by-side comparison of the key differences between Yotpo and Okendo:
| Feature | Yotpo | Okendo |
| Best For | Enterprise + mid-size stores | Small to mid-size DTC brands |
| Starting Price | $79/month | $19/month |
| Reviews + Ratings | Yes | Yes |
| User-Generated Content (UGC) | Yes | Yes |
| Loyalty/Referral Programs | Yes (paid add-on) | No |
| SMS Marketing | No | No (integrate with Postscript) |
| Review Attributes | No | Yes |
| Ease of Use | Moderate | Easy |
| AI Tools | Yes (review requests, analytics) | No |
| Klaviyo Integration | Yes | Yes |
| Shopify Plus Integration | Excellent | Excellent |
| Free Trial | No public trial | Yes (free tier available) |
Pricing: Okendo Has You Covered If You’re On A Budget
If you’re just starting out or trying to pinch pennies, Okendo is the way to go. Yotpo’s got a higher entry point, and you’ll need to pay extra for some of the key features.
Yotpo Pricing
Yotpo’s pricing model is a bit tricky, because it depends on which module you’re using (reviews, loyalty, etc). For most brands, just reviews and basic UGC will cost you $79/month.
Here’s the lowdown:
| Plan | Price (USD) | Inclusions |
| Free Tier | Limited | Up to 50 orders/month, basic reviews only |
| Reviews Plan | From $79/mo | Review widgets, photos, AI request timing |
| Loyalty | From $199/mo | Points, referrals, VIP tiers |
Yotpo’s platform gets more powerful as you scale – but also gets more expensive. You’ll probably be paying several hundred dollars a month if you’re using loyalty too.
Okendo Pricing
Okendo, on the other hand, is a lot more affordable and includes most of the key review features in its base pricing.
| Plan | Price (USD) | Inclusions |
| Essential | $19/mo | Reviews, UGC, attributes, up to 500 orders |
| Growth | $59/mo | Integrations, custom branding, themes |
| Advanced | Custom | For high-volume or Shopify Plus brands |
And yes – they’ve also got a free trial and no long-term contract, which is super handy if you’re testing things out.
Winner: Okendo
It’s more budget-friendly, includes key review features by default, and is ideal for smaller stores looking to build social proof without breaking the bank.
Sales Features: Yotpo Does More, But Okendo Does It Better
Both platforms have strong review features, but Yotpo’s suite goes way further.
Yotpo Highlights
- Visual review displays (carousel, grid, and Q&A)
- Loyalty program with rewards, points, and referrals
- Instagram UGC integration for product pages
- Smart widgets that auto-personalise based on shopper behaviour
These features make Yotpo a true all-singing, all-dancing tool – especially valuable for brands with bigger teams running advanced marketing campaigns.
Okendo Highlights
- Review attributes (size, fit, use case, etc)
- Customer photo and video reviews
- Klaviyo segmentation based on review data
- Lightweight display widgets that match your brand
- Clean customer experience from review invite to publish
- Q&A built into the review section
Okendo helps customers find reviews from people just like them – which reduces uncertainty and increases conversions.
Winner: Share the Honour
Yotpo stands out when you need a powerful sales-boosting machine. Okendo impresses when you’re all about easy, high-quality reviews and lean workflows.
Review Display and Conversion Impact: The Power of Positive Feedback
Good reviews don’t just build trust – they directly drive sales. Here’s how both platforms help you showcase them effectively in a way that boosts conversions.
Yotpo Display Tools – A Lot of Power, But Maybe a Little Complicated
- Star ratings on product and collection pages
- Review highlights with most helpful tags
- Instagram user-generated content grid on homepage or product pages
- Smart filters (highest rating, newest, etc.)
- Auto-sorting by relevance
Yotpo’s widgets are incredibly powerful, but you might need to get a developer involved to get them looking just right.
Okendo Display Tools – Easy to Look Professional
- Filter reviews by attributes (like body type or product use)
- Photo-first layouts to show off your customers’ best work
- Fast loading, super responsive widgets
- Custom designs to match your store’s style
- Embedded Q&A right below the reviews
Okendo’s review display feels like a seamless part of your store – especially if you’re really careful about design and UX.
Winner: Okendo
Its filtering and design flexibility give shoppers the confidence to click “buy”.
Integrations and the Ecosystem: How They Connect with Your Business
Both platforms connect deeply with Shopify and Klaviyo.
Yotpo Integrations – It’s A Pretty Comprehensive Stack
- Shopify and Shopify Plus
- Klaviyo, Attentive, Gorgias, Recharge, Tapcart
- Google Shopping and Facebook Ads
- API access for custom workflows
Yotpo covers everything from reviews to loyalty under one roof. That means fewer tools, and more native data sync.
Okendo Integrations – A More Modular Approach
- Shopify and Shopify Plus
- Klaviyo, Postscript, Attentive, Gorgias
- Rebuy, Smile.io, Zapier
- Okendo Connect: richer customer data across platforms
Okendo is more about integrating well with other tools, rather than being a one-stop shop.
Winner: Yotpo
If you want fewer vendors and everything from one dashboard, Yotpo has your number.
Ease of Use: Setting Up and Day-to-Day Workflow
I’ve helped multiple brands set up with both tools. Here’s what the setup and daily workflow look like in my experience.
Yotpo User Experience – Not Exactly Plug and Play
- Setting up takes some time – multiple products, segments, and workflows to get through
- The admin interface can feel a bit cluttered
- Advanced features often require higher plans or a specialist to use
- You may need support or a specialist to get the most out of everything
Yotpo is very powerful, but it’s not something you’ll pick up and run with right away unless you’re familiar with marketing automation.
Okendo User Experience – Easy, Fast, and Simple
- Clean, modern dashboard
- Clear onboarding and documentation to get you started
- Easy to customise review emails and widgets
- Works out of the box with Shopify
You can be live with Okendo in under a day – no developer required.
Winner: Okendo
It’s built with busy ecommerce teams in mind who need results fast.
Support and Service: When Things Go Wrong
Support is crucial when you hit a roadblock or need help rolling out a new feature.
Yotpo Support – Solid at the Top, But Not Always on Lower Tiers
- Email and live chat (limited on lower tiers)
- Priority support for enterprise accounts
- Good knowledge base and onboarding webinars
Yotpo support is strong at the top level, but slower on basic plans.
Okendo Support – Super Helpful, No Matter the Tier
- Live chat and email across all plans
- Fast, personalised responses
- Strong documentation and guides to help you out
Brands consistently rate Okendo higher for responsiveness and communication.
Winner: Okendo
Better support even on entry level pricing.
Case Studies and Results: Real Brands, Real Wins
Here’s how real brands are using Yotpo and Okendo in real life:
Yotpo Results – Some Super Success Stories
- Brooklinen boosted repeat purchases by 31% with loyalty and reviews from Yotpo
- Chubbies added Instagram UGC to boost mobile conversions by 29%
Okendo Results – Some Real Wins of Their Own
- Doe Lashes jumped review conversions 3.5x after switching from Yotpo to Okendo
- SKIMS reduced return rates by showing off fit and sizing attributes in reviews
- Bracelet Club saw 27% higher AOV with UGC and custom review invites
Winner: Depend on your goals
Yotpo wins on multichannel retention, Okendo wins on conversions.
Final Verdict: Which Platform Should You Choose?
Here’s my honest recommendation after using both.
Choose Yotpo If:
- You’ve got a team and budget to handle complexity
- You’re a solidly established Shopify Plus brand
- You’re pushing the limits with advanced flows and campaigns
Choose Okendo If:
- You need reviews to actually drive sales for you – the cleaning-up kind that look great & convert
- You’re in the Direct To Consumer space and really want to build that brand trust
- You want to get up & running ASAP without tearing your hair out with complicated setup – plus great support is a must
- You’re already using some of the big players like Klaviyo & Postscript
Both Yotpo & Okendo are pretty great – but they’re more like different tools for different jobs.
Yotpo is the way to go if you want a one-stop shop for marketing and loyalty and reviews all in one. But Okendo is the better choice if you really want top-notch reviews that look & work great, plus super easy to use.
So – pick the one that’s gonna suit your business right now – growth stage, budget, and how involved you want to be with the details.
