Why Do I Have a High Abandonment Rate for My Shopping Cart?

WordPress 3.9 came out last month and while the post/page editing screen has generally been improved there’s a couple of small features that have been removed. Chances are a lot of folks won’t ever miss them, but some of you…

My ebook “Beginner’s Guide to SEO for Business” is launching very soon and I wanted to give you a little sneak preview of what’s coming. Check out some pages from the book below. (Tip – click the magnifying glass with…

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]

The post Checking mobile site speed and SEO with Google Lighthouse appeared first on Yoast.

Maintaining a steady flow of traffic to your WordPress site isn’t only dependent on constantly producing brand new content. Updating old content is a great practice to keep benefitting from the posts you’ve already worked on. It’s possible to take advantage of Google’s freshness algorithm and generate a new burst of traffic for the updated content, as well as provide a better user experience for visitors to your site ensuring they never find old or irrelevant information. 

In this post I’ll cover:

• The easiest way to update existing posts in WordPress
• How to push your content to the top of your blog feed again
• How to let Google know your content has been updated without pushing it to the top of your blog feed again

In the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners…