Monkey business for the geek in you!
Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good…
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to…
It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job….
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds…
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Instagram went so far as to host a first of its kind “Creator Week”…
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and…
For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today,…
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to…
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has…