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How to use competitive benchmarking to grow your social presence

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…

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Why you need to share an executive summary of your social media reports with leadership

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…

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How does video SEO work?

Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use video to share your vision or insights with a very large audience. But what do you need to do to make your videos stand out…

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The Best of WordPress: September 2016

Hi everyone, it’s been a busy few weeks in the world of WordPress, WordPress.com, and Automattic, so I thought I’d share a roundup with all of you! Here’s a rundown: Welcome to WordPress We are proud to host the Chan Zuckerberg Initiative’s new Biohub, with a bold vision to  invest in science, technology and human…

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