Consumers today are spoiled for choice when it comes to service channels. And it’s no surprise that social is a…

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine…

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous…

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams,…

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much…

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands…

Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your…

In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how…

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions…

Overview For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In…

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations.…

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok…