Tag: future
Yoast SEO 16.6: An internal linking workout for SEO fitness
SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again,…
WordPress.com Welcomes the Award-Winning Atavist Magazine to the Platform
At WordPress.com, part of our mission is to support and empower storytellers and publishers of all sizes. We’re thrilled to announce that the award-winning Atavist Magazine has moved to WordPress.com, joining its sister publication, Longreads, on the platform. Atavist is built on Newspack, a suite of features and plugins designed specifically for the needs of…
10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your…
How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your…
How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content that you use to make decisions that…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM is coming to Google…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight….
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when…
Introducing WordPress Stories: A New Way to Engage Your Audience
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place where you truly own your own content. With Stories, you…
Showcase Your Figma Designs on WordPress P2
Figma — one of the most popular and fastest growing digital design tools today — was recently voted “the most exciting design tool of 2021.” In many organizations, a smaller group — often the design team — uses Figma on a daily basis. But designers need a seamless way to share their work and gather…