Monkey business for the geek in you!
If you want to have a great Instagram strategy, you need to know all the ins and outs of the platform. Dig into our Instagram hacks to make sure you know how to use each aspect of the app, from creating an enticing bio to copywriting engaging captions. All of these hacks can help you grow your Instagram…
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always…
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep…
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile and up to date, you’re definitely not alone. Competition for attention on social media is tougher than ever. New social networks are changing how we create content. Plus, people’s expectations are getting higher every day….
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing…
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in…
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate…
While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow. Think about this: if you like a photo or video on Instagram and then go to the profile and their…
You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy…
Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you failed to maintain a proper Facebook business Page. A Facebook business Page is central to…
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture…
If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Social media automation is the process…
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into something more actionable. In this comprehensive guide…
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is, how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations…
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Spielberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is…
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content….
It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account? Clubhouse? Would Twitter Spaces work for your business? It can be tempting to be active on all the available social media channels but is that the right course of action? Instead, it’s best to strategically…
In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last…
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around for a while, there’s loads of information available to you on how brands can use…
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. Our current cultural landscape…