In an age where the cinematic experience is dominated by modern multiplexes and streaming platforms, the charm of drive-in theaters holds a nostalgic appeal that continues to draw moviegoers nationwide. One such gem is Shanker’s Drive-In Theater nestled in the heart of Warfield, Pennsylvania. Owned by Matthew McClanahan and Lauren McChzney, this thriving drive-in not only showcases first-run movies but also embodies the perseverance and passion required to revive a classic American pastime.
A New Chapter for a Beloved Venue
Shanker’s Drive-In has a story that resonates with many. Listed for sale intermittently over six to seven years, there was a palpable fear within the community that the beloved drive-in would be demolished and replaced with apartments or warehouses. The sentiment was shared by Matthew, who had fond memories of the theater from his childhood. “For me, this is kind of a personal full circle experience,” he states, echoing the nostalgia many feel towards this unique cinematic experience.
When the couple found out the drive-in was up for sale, it was a mix of hope and apprehension. “We never thought we would be able to afford it,” Lauren reminisced about the initial uncertainty. However, fortuitously, they managed to secure seller financing which eased the financial burden significantly. Securing an SBA loan of one million dollars allowed them to close on the theater on November 4th, 2022, and remarkably, they reopened mere days later on November 11th.
Keeping the Lights On: The Financial Reality
The path to making Shanker’s Drive-In operational was not without its challenges. As is common in the film exhibition industry, licensing fees can take a large chunk of revenue. In fact, over 50% of the ticket sales generated goes directly to the film studios. “Writing a $50,000 payment to a movie studio is still gut-wrenching,” reflects Matthew, illustrating the financial pressures inherent in running a drive-in.
In addition to hefty licensing fees, utilities like power supply contribute to their operating expenses. The operational costs become particularly burdensome during winter months, when most theaters shut down. However, the McClanahans decided to remain open year-round, albeit at a loss during the colder months. “It’s less so if you have some revenue coming in versus no revenue at all,” Matthew explains, revealing their commitment to maintaining the theater’s operation across seasons.
Throughout their first year, the couple faced an array of challenges, including a spectacular projector failure that forced them to halt operations almost immediately after opening. “We didn’t have a tech, we couldn’t afford a tech, so I had to learn how to repair it myself,” Matthew admits. Without much working capital and barely any experience, the couple faced the daunting task of not only operating but also managing a failing business. They often only paid themselves enough to put groceries on the table, but their persistence paid off in the second year when they could set money aside for their personal expenses.
Connecting With Community Through Cinema
What sets Shanker’s Drive-In apart is not only its commitment to showcasing films but its ability to create a communal atmosphere that harkens back to the golden days of cinema. “We do a double feature every night,” Matthew mentions, emphasizing the drive-in’s dedication to providing a diverse movie selection. In summer, their programming leans towards family-friendly movies, drawing crowds eager for wholesome fun. Conversely, winter brings a shift toward adult-oriented films, ensuring that the selection remains engaging year-round.
Moreover, the couple actively invests in creating an enriched experience for their audience. They have incorporated whimsical photo ops and decorations that enhance the drive-in atmosphere, inviting patrons to create lasting memories. “When the movies are playing, and you’re watching hundreds of people share this amazing experience, it’s like that weight is just lifted,” Matthew reflects, capturing the joy they derive from their work and the community they serve.
The couple’s hands-on approach is evident in their daily activities. Matthew begins the day by taking inventory, cleaning, and sprucing up the field alongside Lauren, who also plays an active role in operations. “Oh, I thought you were the owners. I didn’t realize you actually did things,” is a comment they often encounter from customers, illustrating the couple’s deep involvement in their theater. Their commitment goes beyond operating a drive-in; it’s about creating a magical and nostalgic experience for visitors.
The Road Ahead: Challenges and Growth
As the McClanahans continue to navigate the complexities of running a drive-in, they remain attuned to trends in audience preferences and film releases. They have found that occasionally, unexpected hits can significantly boost their revenue, as seen when the popular film “Wicked” was released in November. Their agility in programming enables them to capitalize on such trends, illustrating the importance of adapting to an ever-changing cinematic landscape.
Operating a drive-in comes with undeniable challenges, including fluctuating seasonal attendance. Matthew readily admits, “Shankweilers is really only profitable about four months out of the year.” This seasonal nature of operations requires strategic planning to ensure sustainability throughout off-peak months. Their experience highlights the critical balance of maintaining traditional elements—such as the classic 1950s snack bar and cinemascope screen—while introducing modern touches that appeal to contemporary audiences.
For the McClanahans, giving up their previous careers—Matthew in film and Lauren in healthcare—was a transformative choice. Matthew’s background in filmmaking adds layer and depth to their operations, enriching the cinematic experience at Shanker’s. “I connect with this a little bit more,” Lauren shares, illuminating the rewarding aspects of their new venture. “It’s a high stress, high reward operation,” she acknowledges, depicting the emotional and financial fluctuations of small business ownership. But through all the ups and downs, the couple remains focused on their mission: facilitating gathering places for community memories and shared experiences.
In a world where convenience often outweighs connection, Shanker’s Drive-In Theater stands as a testament to the enduring power of communal experiences. Matthew and Lauren’s journey showcases the passion, resilience, and ingenuity necessary to preserve an extraordinary piece of Americana while simultaneously building a vibrant community hub for current and future generations.
Discover more from WIREDGORILLA
Subscribe to get the latest posts sent to your email.
