How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while,…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day…
10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of…
Let’s Celebrate Pride by Supporting Nonprofits
It’s Pride month; perhaps you’ve noticed from the rainbows all over everything? A most unusual Pride…
Day One, the Journaling App, Joins Automattic
We’re excited to welcome Day One to the Automattic team. Day One is a private journaling…
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast…
WordPress.com is the fastest WordPress host in Review Signal’s 2021 test
For the past eight years, Review Signal has published its WordPress Hosting Performance Benchmarks, and 2021’s…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product…
The Best of Both Worlds: WordPress.com Managed Hosting
How to get the total freedom to create without the hassles that come with managing your…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it…
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital,…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…