Googlebot dominates web crawling in 2025 as AI bots surge: Report
Googlebot once again generated more traffic than any other crawler in 2025, according to a new…
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AI Fuels Rapid Expansion of Cloud Security Attack Surface
Enterprise AI adoption is dramatically expanding the cloud attack surface, leaving organizations exposed to faster, more…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
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WordPress Brute Force Attacks – How to Protect Your Website
WordPress brute force attacks are a complex matter. Brute-forcing is one of the first, most primitive…
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Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Xero vs QuickBooks: Which Accounting Software Actually Works Best for Ecommerce?
I honestly think dealing with money is one of the toughest parts of running an ecommerce…
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Paving the Way for a Smooth Black Friday Experience
Every November, thousands of people pile up in front of major brand stores in hopes of…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
