Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
The marketer’s guide to Instagram Reels
Social media platforms are always changing, evolving and adding new ways to create and share content,…
How to elevate remote video production, step-by-step
Between innovations in image technology and the falling costs of DIY production, learning the ins and…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
The TikTok boom is in full effect. Since the platform first became available in the U.S….
The ultimate guide to using Facebook stories for business
It goes without saying that the social media landscape evolves quickly. Before we know it, new…
Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
A guide to B2B content marketing in 2021
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…