9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital,…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some…
Hear me out… Social media gimmicks won’t save your social strategy
In recent years, it feels as if organic social reach is on the decline. While there’s…
To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside,…
Design and Web team summary – 08 December 2020
The web team here at Canonical run two week iterations. Here are some of the highlights…
SUSE OpenStack Cloud reaches the end of life
Time passes by! A year has passed since SUSE announced its decision to discontinue SUSE OpenStack…
15 Best WordPress Lead Generation Plugins 2020 to Boost Your Sales
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is…
Design and Web team summary – 24th November 2020
The web team here at Canonical run two-week iterations. Here are some of the highlights of…