How to take smart risks with lo-fi social content
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their…
AI won’t replace social teams: Here’s why
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence…
11 social media trends you need to know in 2023
You don’t need to be a fortune teller to guess which social media trends are poised…
How social media jobs are evolving (and how you can advance them)
As a social media professional, I know the landscape of social media is prone to change,…
What’s next? Expert predictions on the future of social media for 2023
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Spielberg’s 1993 adaptation…
6 lessons and predictions from the best social media campaign ideas of 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there…
Going for gold: How brands are successfully navigating the 2021 summer games
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event…
Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first…
How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK &…
How to plan a successful product launch with Instagram Drops
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website…
What is affiliate marketing? How partnerships help you build revenue
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation…
Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
Brands need to meet creators on their own terms
The internet would not be what it is today without the creative individuals populating the space….
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…
Hear me out… Social isn’t about innovation. It’s about who can do it best
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that…
The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
The TikTok boom is in full effect. Since the platform first became available in the U.S….
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…