Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both…
7 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we…
13 ways to use Instagram for small business
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral,…
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though?…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as…
How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK &…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant….
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC)…
Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly…
What is affiliate marketing? How partnerships help you build revenue
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not….
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
15+ social media platforms your customers are using in 2021—and why you should be using them
With more social platforms than ever before to choose from, brands are faced with a tough…