Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a…
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More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business…
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How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though?…
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How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
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How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as…
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How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK &…
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See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant….
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The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
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How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
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User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC)…
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Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly…
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What is affiliate marketing? How partnerships help you build revenue
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on…
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The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
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Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not….
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5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
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9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than…
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See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
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15+ social media platforms your customers are using in 2021—and why you should be using them
With more social platforms than ever before to choose from, brands are faced with a tough…
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7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation…
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Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published…
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Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
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SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
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The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your…
