How to use voice of customer data to grow your brand
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience…
13 social listening tools for your brand in 2023
Imagine being able to see into your customers’ minds to get a sense of their values,…
How to find the best review management software for your business
Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important…
10 effective social media automation tools to use in 2023
If you feel like posting, replying to followers and manually generating reports on every social media…
How 3 top brands provide social media customer service and support
Social media customer service has become a consumer staple. There’s no going back on it now….
Listening mailbag: Your burning questions answered with social listening
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove…
Office reopening? How to help your marketing team navigate the future of work
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices,…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against…
Not just for data scientists: Why your entire team needs access to social business intelligence
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming…
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What day is leg day? And 8 other questions answered with listening data
Social listening is a social media superpower. And with the right tool, you can wield that…
La più importante metrica dei social media da monitorare
Dal numero dei follower alle percentuali di coinvolgimento del post, il mondo delle metriche dei social…
Les mesures les plus importantes à suivre sur les réseaux sociaux
Du comptage du nombre de followers aux pourcentages d’engagement des publications, l’univers des mesures sur les…
Los indicadores de redes sociales más importantes para monitorear
Desde la cantidad de seguidores hasta los porcentajes de participación en las publicaciones, sumergirse en el…
As métricas de mídia social mais importantes para rastrear
Desde contagens de seguidores a porcentagens de engajamento a postagens, o mundo das métricas de mídia…
To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside,…