Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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The 2025 SEO wrap-up: What we learned about search, content, and trust
Perfect prompts: 10 tips for AI-driven SEO content creation From the start of the year, it…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and…
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Google sues SerpApi over scraping and reselling Search data
Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…
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What are permalinks? How to optimize them for SEO
URLs instead of long, messy links filled with numbers and symbols. The idea quickly spread across…
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How to Diagnose and Fix Google Maps Ranking Drops
Filtered or suppressed listing Your listing disappears entirely from Maps for your top keywords, or appears…
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Word count and SEO: how long should an article or page be?
search intent. A page with sufficient text provides both readers and search engines with the signals…
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Search Engine Land celebrates its 19th birthday
Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging,…
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Did We Pass Peak AIO? — Whiteboard Friday
We should talk briefly about the elephants in the room. Obviously, a lot of people are…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
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A Round-up of All the Great Talks From MozCon New York 2025
Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting…
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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Hack Your Competitors SEO Strategy Using SE Ranking All-in-One SEO Platform
We are excited to announce that we have partnered up with SE Ranking, a web-based SEO…
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The rise and fall of FAQ schema – and what it means for SEO today
FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility…
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Google &num= and Changing SERP lengths in Moz Pro
Virtually every SEO tool is powered by scraped search results. In order to get more insight…
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10 Best Free Niche WordPress SEO Plugins in 2025
WordPress is an effective platform for getting your website indexed by search engines. And, while there…
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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Tips and Proven Methods to Optimize for Google’s Featured Snippets
Let’s be honest – every website owner wants to jump to the first position in Google…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
