TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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How to boost local SEO: 4 AI-driven tactics that get results
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local…
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How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl by Edna Chavira
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible….
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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Actionable training, live Q&A, expert insights: See the October 2025 SMX Master Classes
Actionable tactics, expert insights, and the inspiration you need to succeed in search are here: The…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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What is off-page SEO?
link building, which involves getting other websites to link back to yours. Doing this shows search…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Google homepage search box rolling out AI Mode button
Google may be rolling out the AI Mode button on the Google home page, on the…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Mid-year SEO checkup: What’s working, what’s not?
AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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Google Search Console adds Discussion forums search appearance filter
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can…
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How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their…
