Mid-year SEO checkup: What’s working, what’s not?
AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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Google Search Console adds Discussion forums search appearance filter
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can…
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How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their…
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Survey says: AI is changing search, but links still matter to SEOs
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey…
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Search behavior is moving beyond the Big 2 by Digital Marketing Depot
A new white paper explores how users are expanding their search behavior beyond the dominant engines,…
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Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of…
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12 AI tools that will elevate your SEO game
AI. New tools are popping up left and right, helping with a wide range of tasks….
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AI search clicks aren’t always better traffic: Study
Google has told us (e.g., here, here, and here) that clicks on AI search results drive…
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How to Do SEO for an Affiliate Website
Search engine optimization (SEO) is essential to running a profitable affiliate website. You can increase your…
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The beginner’s guide to SEO reporting
Search engine optimization (SEO) helps drive more traffic to your site and improve your brand image….
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Turning data into actionable insights: a data-driven SEO strategy
AI to power the search results. To be able to respond, your decisions should be dictated…
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How to track website traffic: how many people are visiting your site?
Google’s blog You will have to connect Analytics to your website, but luckily, there are tools…
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Top Tactics for Quality Website Traffic in 2024
With the rise of online stores in the past decade, “traffic” has become a hot topic…
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15 years of Yoast: 15 SEO tips for 2025 and beyond
Alex Moss Table of contents Artificial intelligence is making every part of SEO faster and more…
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How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to…
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What is Shopify and why choose it as your ecommerce platform?
BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose it for…
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How to perform an SEO audit (with checklist)
SEO tools, understand how to diagnose issues and prioritize fixes. Crawl your website with Screaming Frog…
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What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks…
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SEO automation: Tools and tips for SEO success
Keyword research is the foundation of SEO. It is also very time-consuming to do manually. You’re…
