90% of businesses fear losing SEO visibility as AI reshapes search
Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Google working on fixing Search Console performance report delay
Google Search Console’s performance report is stuck and has not shown an update in the main…
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Reddit sues Perplexity, SerpApi over scraping Google Search data
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…
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Yelp’s new tools help brands connect faster and engage customers in real time
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local…
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Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically…
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AI search isn’t the end of SEO – it’s the next era
Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Google Search gets Nano Banana in Google Lens
Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Tips and Proven Methods to Optimize for Google’s Featured Snippets
Let’s be honest – every website owner wants to jump to the first position in Google…
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Google Search serving issue in some locales
Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some…
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New Bing Places for Business is live
Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited…
