Google fixes reduced crawling issue impacting some websites
Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was…
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Viral post accuses Google’s AI Overviews of breaking its own spam rules
A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in…
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Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly…
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Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at…
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Google Ads rolls out Asset Studio beta
Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal fans? Join…
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ChatGPT is sending less traffic to websites – down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh…
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Google traffic to news publishers is steady, but it isn’t traditional Search
Google has remained a stable source of traffic to news publishers over the past year. Although…
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TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights,…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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How to drive traffic to my website
Google Analytics is one of the best ways to perform audience research. It provides powerful insights…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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What’s next for SEO in the generative AI era
[embedded content][embedded content] The definition of “search” is changing in real time – and so is…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
