Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
-
-
Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
-
Google tests blue Send button that replaces AI Mode in the search box
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing…
-
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
-
Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
-
Google December 2025 core update rollout is now complete
The third and likely final core update of 2025, the December 2025 core update, is now rolling…
-
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This…
-
Top 10 SEO expert columns of 2025 on Search Engine Land
The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…
-
Top 10 SEO news stories of 2025
Another year in search has come and gone, and Google called it year three of a…
-
Website Refresh – Spring Clean Your Site Effectively
It’s almost inevitable to relate Spring to natural growth and rejuvenation. Once you hear the chirping…
-
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
-
Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
-
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
-
Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
-
Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
-
How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
-
AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
-
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and…
-
Microsoft launches asset-level ad reviews
Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy…
-
Google to loosen pharma ad rules for AdMob authorized buyers
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and…
-
Google sues SerpApi over scraping and reselling Search data
Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…
-
New AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face…
-
Googlebot dominates web crawling in 2025 as AI bots surge: Report
Googlebot once again generated more traffic than any other crawler in 2025, according to a new…
-
Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
