How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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Google can book your flights, hotels and dinner reservations using AI
Google is releasing some new ways to book your flights and hotels through AI Mode, plus…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
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AI sends 1% of website traffic – and most of it is from ChatGPT
AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…
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Google’s new AI tool touts creating optimized content in a scalable way
A recent Google blog post announced the expansion of Opal, a Google tool that uses AI…
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Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers…
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31-year-old moved from the U.S. to Portugal and only works 20 hours a week
In today’s rapidly evolving digital landscape, advertising has emerged as a crucial mechanism for businesses seeking…
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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Google adds Chrome Web Store user agent
Google has added a new user agent to its help documentation named Google-CWS. This is the…
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Google VP: SEO and AI search optimization have ‘a lot of overlap’
Want your business to show up in Google’s AI-driven results? The same principles that help you…
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Google’s Robby Stein: Ads aren’t going away in AI search
AI may be reshaping search, but ads aren’t going away, according to Google VP of Product,…
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Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
For years, I told bloggers the same thing: make your content easy enough for toddlers and…
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SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’
SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and…
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Google Business Profiles What’s happening feature expands
Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in…
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Google Search Console adds Query groups
Google added Query groups to the Search Console Insights report. Query groups groups similar search queries…
