Bing Webmaster Tools testing new AI Performance report
Microsoft has been promising to give data on the performance of websites mentioned in AI results…
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ChatGPT ads come with premium prices — and limited data
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used…
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Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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The URL mistake that killed Black Friday ft Nick Handley
[embedded content] On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid…
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Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to…
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Google outlines risks of exposing its search index, rankings, and live results
Google’s head of Search warned a federal court that forcing the company to share its search…
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Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He’s offering…
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Organic search traffic is down 2.5% YoY, new data shows
Organic search traffic is down just 2.5% year over year — nowhere near the 25% to…
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Some Google AI Overviews now use Gemini 3 Pro
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said…
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What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a…
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Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Spending on Google search ads rose 13% year over year in Q4 2025, up from 10%…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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How brands can respond to misleading Google AI Overviews
Google’s AI Overviews feature has become the face of our search engine results. Type almost any…
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News publishers expect search traffic to drop 43% by 2029: Report
News executives expect search referrals to drop by more than 40% over the next three years,…
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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Anthony Higman shares a PPC redemption story
[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…
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Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI
SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
