Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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WordPress or Squarespace – Which One Should You Use in 2021
WordPress and Squarespace are both tools for building websites, but it’s hard to overstate just how…
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Reseller Hosting or Affiliate Marketing: Choose the Right Strategy to Boost Your Revenue
When running a web design and/or development business or running an agency, you can offer your…
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The Flesch reading ease score: Why & how to use it
Yoast SEO 19.3. We replaced the Flesch Reading Ease Score with the word complexity assessment. You…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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How to Use Shopify with WordPress: The Complete Guide for 2025
Running your site on WordPress but want to sell with Shopify? That used to be complicated….
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Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine…
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Spotlight: Helen Stevens on Web Dev and RS Sailboat Racing
Today’s person under the spotlight is a veteran customer of ours. She has more than five…
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A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers,…
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How to Use Gelato with WooCommerce: Step-by-Step Guide
If you’ve read the articles I’ve written before, you probably already know that I’m a big…
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WooCommerce vs. Shopify: A Deep Dive Comparison
To put it simply, Shopify and WooCommerce are two of the most popular and easy-to-use eCommerce…
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CreativeHub vs Printful: My Verdict for 2025
CreativeHub and Printful are two popular platforms for print-on-demand (POD) businesses — but which is the…
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13 Reasons to Choose WordPress & WooCommerce for Your eCommerce Store
When running a business or looking to start one, chances are you will be interested in…
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How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better….
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Pirate Ship vs ShipStation: Which Shipping Tool Should You Use?
Shipping software can streamline your ecommerce operations, cut costs, and save hours of admin work—but choosing…
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13 Popular Types of Content to Promote as an Affiliate Marketer
If you’re here and reading this – it’s probably because of one of two reasons. One,…
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Leah Kateb on how her life has changed since ‘Love Island:’ ‘It’s a complete 180’
In the ever-evolving landscape of popular entertainment, few shows have captivated audiences quite like “Love Island.”…
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Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible…
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A detailed guide to optimizing ecommerce product variations for SEO and conversions
Variable Products Documentation – WooCommerce In Shopify, variations are managed under the ‘Variants’ section of a…
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Easyship vs ShipStation: Which Shipping Software Is Right for You?
When it comes to eCommerce fulfillment, shipping software isn’t just a nice-to-have—it’s a core part of…
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Google can keep Chrome, but exclusive search deals must end
Google can keep its Chrome browser, but it can no longer have exclusive search deals and…
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Top Marketing Tips for Black Friday & Cyber Monday 2021
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales…
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How AI is shaping brand perception, and what you can do about it
AI agents emerge alongside traditional search engines as the starting point of discovery, the way they…
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The Extraordinary CMS: WordPress History, Facts, and Stats
WordPress 5.8 was a big one! After this important update, we have decided to create a…
