Worried about turning 60? Science says that’s when many of us actually peak
As your youth fades further into the past, you may start to fear growing older. But…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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First things first: writing content with the inverted pyramid style
writing meta descriptions in Yoast SEO that answers exactly that question in an easy-to-understand way. We…
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Google Search gets Nano Banana in Google Lens
Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within…
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Unusual red rocks in Australia are rewriting the rules on exceptional fossil sites
Hidden beneath farmland in the central tablelands of New South Wales lies one of Australia’s most…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results….
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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WordPress or Squarespace – Which One Should You Use in 2021
WordPress and Squarespace are both tools for building websites, but it’s hard to overstate just how…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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Reseller Hosting or Affiliate Marketing: Choose the Right Strategy to Boost Your Revenue
When running a web design and/or development business or running an agency, you can offer your…
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The Flesch reading ease score: Why & how to use it
Yoast SEO 19.3. We replaced the Flesch Reading Ease Score with the word complexity assessment. You…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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How to Use Shopify with WordPress: The Complete Guide for 2025
Running your site on WordPress but want to sell with Shopify? That used to be complicated….
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WordPress 5.7 — Road to Full Site Editing
Let’s get excited! The first new WordPress release of 2021 is here. WordPress 5.7 named “Esperanza”…
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How I am Using Git and Obsidian for Note Version Management
Git is a powerful tool that helps you keep track of changes in your files over…
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Tips and Proven Methods to Optimize for Google’s Featured Snippets
Let’s be honest – every website owner wants to jump to the first position in Google…
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Google Search serving issue in some locales
Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some…
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New Bing Places for Business is live
Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited…
