How Smile Brilliant grew revenue 47% with WooCommerce and Klaviyo
Smile Brilliant is a tech-first oral care company delivering high-quality dental products directly to customers’ doors….
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How to grow revenue with automation and personalization
Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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New Google AI Max ads spotted – here’s how they’re different
A fresh version of Google’s AI Max search ad format has been seen in the wild…
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Google tests AI Max ad group setting in keyword-less shift
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
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How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes…
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TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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Your Complete DIY Guide to Website QA (Quality Assurance)
Web Quality Assurance (QA) checking refers to a process of ensuring that everything on your website…
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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How to boost local SEO: 4 AI-driven tactics that get results
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Google Ads API v18 to sunset Aug. 20: What you need to know
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Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives…
