Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Affiliate Program Growth – 2019 in Statistics
Our Affiliate Program has been publicly available for just a bit over five years now. In…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers…
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31-year-old moved from the U.S. to Portugal and only works 20 hours a week
In today’s rapidly evolving digital landscape, advertising has emerged as a crucial mechanism for businesses seeking…
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How to use HubSpot for CRM Ecommerce Growth (from Someone Who’s Been There)
If you’re running an ecommerce store, you probably already know how hard it is to keep…
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Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Everything You Need to Know About Affiliate Link Disclosures
Affiliate Marketing is an industry where more and more people are joining every day. Even YouTubers…
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Yelp’s new tools help brands connect faster and engage customers in real time
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local…
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Kyndryl Report: AI Ambition Surges but Readiness Gap Widens
A new global study by Kyndryl paints a revealing picture of enterprise AI adoption in 2025:…
