Labubu became an international status symbol — and brought in $423 million for Pop Mart last year
The world of collectibles has seen an explosive rise in popularity over the past few years,…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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atNorth to Heat Danish Homes with Residual Data Center Energy
atNorth has signed an agreement with Danish waste-to-energy utility Vestforbrænding that will see excess heat from…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Payanywhere vs Square: Which POS System Is Better for Your Business?
If you’re selling products online or in person, your payment processor is more than just a…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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I Was Laid Off 10 Months Ago — Here’s How I Still Pay My $2,800 Mortgage
In a world where job security often feels like a distant memory, personal stories about navigating…
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How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
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Shopify POS vs Korona POS: Which Point of Sale System Is Best for Ecommerce Businesses?
Shopify POS and Korona POS are two well-known retail point of sale systems, but which one’s…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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I Spent $20K To Open A Store In NYC — Now It Brings In $1.6 Million A Year
In today’s world, where everything feels interconnected and easily accessible, the uniqueness of individual expression is…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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AI sends 1% of website traffic – and most of it is from ChatGPT
AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Top six things to consider for last-mile shipping in EMEA
Ecommerce sellers based in Europe, the Middle East, and Africa (EMEA) are well familiar with arguably…
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Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers…
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A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy…
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31-year-old moved from the U.S. to Portugal and only works 20 hours a week
In today’s rapidly evolving digital landscape, advertising has emerged as a crucial mechanism for businesses seeking…
