Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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How 4 friends built Warby Parker into a $1.8 billion eyewear brand
In the fast-evolving world of retail, few brands have made as significant an impact as Warby…
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Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
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Alibaba Cloud Opens Second Dubai Data Center to Boost AI Growth
Alibaba Cloud has launched its second data center in Dubai, marking a major step in its…
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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly…
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A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers,…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok…
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Equinix Unveils Distributed AI for Next-Gen Intelligent Systems
Equinix has introduced a new global initiative aimed at redefining how enterprises deploy and scale artificial…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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CreativeHub vs Printful: My Verdict for 2025
CreativeHub and Printful are two popular platforms for print-on-demand (POD) businesses — but which is the…
