Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
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How I built a photo business that brings in $1.1 million a year
In the wake of the global pandemic, the landscape for small businesses has transformed dramatically, yet…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
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IDC: Industry Clouds Accelerate Transformation in Asia-Pacific
A new report from IDC highlights a sharp rise in cloud adoption across the Asia-Pacific region…
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Top Marketing Tips for Black Friday & Cyber Monday 2021
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales…
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Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly…
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Spocket vs AliExpress: Which Dropshipping Platform Should You Choose?
Spocket and AliExpress are two of the biggest names in the dropshipping space—but which one’s better…
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Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at…
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Google Ads rolls out Asset Studio beta
Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in…
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IDC: Asia-Pacific Public Cloud to Hit $131B by 2029, Driven by AI Growth
The Asia-Pacific public cloud market is entering a new phase of expansion that could see spending…
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TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights,…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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SpotOn POS vs Square POS: Which System Is Better for Your Business?
SpotOn and Square are two of the biggest names in the POS space — but which…
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How to grow revenue with automation and personalization
Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
