Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
SpotOn and Square are two of the biggest names in the POS space — but which…
Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the…
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
If customers want anything from their shipping, they want it to be free. DigitalCommerce 360’s 2024…
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
Aloha POS, built by NCR, has long been a go-to point-of-sale system for restaurants. With its…
A fresh version of Google’s AI Max search ad format has been seen in the wild…
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
The Responsibility of Photography For many, photography is an art form; for Dominic Lewis, it represents…
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
Nokia has made three of its key network APIs – Quality of Service on Demand, Number…
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
We sat down with the Brodo team — chef and founder Marco Canora and CEO Andrew…
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…