AI local visibility is up to 30x harder than ranking in Google: Report
Most brands performing well in traditional local search fail to appear in results from ChatGPT, Gemini,…
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ChatGPT ads come with premium prices — and limited data
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used…
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A dating coach helped his MBA classmates find love — now some pay up to $24K/yr for his work
In a world where career paths are increasingly fluid and opportunities abound in unexpected places, many…
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Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to…
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Bringing in $6.5 million a year as a used clothing reseller
In the vibrant world of fashion retail, where trends flicker like a flame and consumer preferences…
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Accept Bitcoin with Square: A new way to take payments at checkout
Square just opened the Bitcoin floodgates. Here’s why it matters for your store. In November 2025,…
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Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Spending on Google search ads rose 13% year over year in Q4 2025, up from 10%…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…
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29-year-old spent $20,000 to open a store in New York — now it brings in $1.6 million a year
In an era where trends come and go with the speed of a social media scroll,…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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WitnessAI Raises $58M to Secure the Next Wave of Enterprise AI
WitnessAI has secured $58 million in strategic funding, underscoring growing investor confidence in technologies designed to…
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Ecommerce Fraud Prevention Certifications: The Lowdown on Protecting Your Online Store from Schemers
Running an ecommerce business is a juggling act – try to balance product sourcing, shipping, customer…
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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Anthony Higman shares a PPC redemption story
[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…
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Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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Shopify Editions Winter 2026: Key Updates, Features, and What They Mean for Your Business
Shopify Editions Winter 2026, known as the “Renaissance Edition”, marks a major strategic shift for the…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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AI Server Demand Pushes Memory Prices Sharply Higher in 1Q26
Memory prices are set for steep increases across nearly all segments in the first quarter of…
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How to Start a Thrift Store: A Step-by-Step Guide for Beginners
Starting a thrift store might seem overwhelming at first, but once I understood how to structure…
