Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
-
-
Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
-
Australia’s national AI plan has just been released. Who exactly will benefit?
Today, the Albanese Labor government released the long-awaited National AI Plan, “a whole-of-government framework that ensures…
-
“Less Bugfixing Noise”: Last Kernel Release of 2025 is Here and it Could be an LTS
More than two months since the last version, a new Linux release has been introduced, offering,…
-
Xero vs QuickBooks: Which Accounting Software Actually Works Best for Ecommerce?
I honestly think dealing with money is one of the toughest parts of running an ecommerce…
-
After Fitbit Killed it in 2016, Pebble Returns with 100% Open Source Software and Hardware
Pebble, the e-paper smartwatch that first launched on Kickstarter in 2012, gained a cult-like following for…
-
Dell Lifts Annual Forecast for AI Server Shipments
Dell Technologies is leaning hard into the AI infrastructure boom, reporting record AI server demand alongside…
-
atNorth to Heat Danish Homes with Residual Data Center Energy
atNorth has signed an agreement with Danish waste-to-energy utility Vestforbrænding that will see excess heat from…
-
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
-
Payanywhere vs Square: Which POS System Is Better for Your Business?
If you’re selling products online or in person, your payment processor is more than just a…
-
Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
-
Google Search to route complex queries directly to AI Mode, bypassing Google Search
Jonathan Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told…
-
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with…
-
How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
-
Shopify POS vs Korona POS: Which Point of Sale System Is Best for Ecommerce Businesses?
Shopify POS and Korona POS are two well-known retail point of sale systems, but which one’s…
-
WeChat is now a frontline policing tool in China. Here’s what my research found
WeChat is best known as China’s all-purpose “super-app”. It is used for everything from messaging and…
-
How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
-
Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
-
An AI lab says Chinese-backed bots are running cyber espionage attacks. Experts have questions
Over the past weekend, the US AI lab Anthropic published a report about its discovery of…
-
Commvault Launches Cloud Unity for Unified Cyber Resilience
Commvault has introduced a major new release of its Commvault Cloud platform, positioning it as a…
-
Zendrop vs Shopify: What’s the Difference and Which One Do You Actually Need?
Zendrop and Shopify serve two different purposes in the ecommerce world—but they’re often misunderstood and compared…
-
HPE Expands Cray Supercomputing Lineup for Next-Gen AI Workloads
Hewlett Packard Enterprise is expanding its HPE Cray supercomputing lineup with new blades, storage, interconnect and…
-
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
-
AI sends 1% of website traffic – and most of it is from ChatGPT
AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…
