What’s the difference between passwords and passkeys? It’s not just the protection they provide
Passwords are the keys to our digital lives – think how many times you log in…
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Reddit sues Perplexity, SerpApi over scraping Google Search data
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…
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How much money would it take for you to feel rich?
The question of what it means to be “rich” is one that resonates deeply with many…
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Sophos Launches ITDR to Combat Rising Identity-Based Cyber Threats
Sophos has unveiled its latest cybersecurity innovation, Sophos Identity Threat Detection and Response (ITDR), a major…
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Kyndryl Report: AI Ambition Surges but Readiness Gap Widens
A new global study by Kyndryl paints a revealing picture of enterprise AI adoption in 2025:…
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How to Fingerprint Websites With WhatWeb – A Practical, Hands-On Guide
This short guide will help you get started with WhatWeb, a simple tool for fingerprinting websites….
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Some major Australian towns still have poor phone reception. It’s threatening public safety
Australians rely on their phones and the internet for education, business, socialising and in emergencies. And…
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Knight Frank: EMEA Data Center Growth Drives $562B Capital Need
Capital costs to develop data centers across Europe, the Middle East, and Africa (EMEA) have reached…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Legrand to Acquire Avtron Power Solutions in $350M Growth Deal
Legrand, the global conglomerate in electrical and digital building infrastructure, has signed a definitive agreement to…
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The Flesch reading ease score: Why & how to use it
Yoast SEO 19.3. We replaced the Flesch Reading Ease Score with the word complexity assessment. You…
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People trust podcasts more than social media. But is the trust warranted?
There’s been a striking decline in public confidence in social media platforms, according to the 2025…
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Tips and Proven Methods to Optimize for Google’s Featured Snippets
Let’s be honest – every website owner wants to jump to the first position in Google…
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Top 10 Node.js Frameworks to Use in 2021
In 2021, businesses increasingly aim to deliver a better user experience. With this, the demand for…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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Mysterious molecule found on brown dwarf casts further doubt on potential signs of life on Venus
Brown dwarfs: too small to be stars, too big to be planets. Only discovered in the…
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Google sends 831x more visitors than AI systems: Report
Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…
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Australians want to spend more on space – but we don’t really know where we’re going
This week, Sydney hosts the world’s largest space conference, attracting astronauts and heads of space agencies…
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How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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IOEMA Cable to Land at Greenhouse Datacenters in Rotterdam/The Hague
The IOEMA Project, planning to lay subsea fiber optic cables in Northern Europe, has selected Greenhouse…
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Gcore Radar Report: DDoS Attack Volumes Surge 41% in Early 2025
DDoS attacks are rising at an alarming pace in both scale and sophistication, according to Gcore’s…
