Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Google Search serving issue in some locales
Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some…
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Top Your Affiliate Marketing Game with TikTok Content
Video advertising is on the rise. But not just any video content. We’re talking “fun,” “thinking…
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Google sends 831x more visitors than AI systems: Report
Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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Cloudflare offers way to block AI Overviews – will Google comply?
Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can…
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How to Promote Correctly FastComet Offers with Google Ads, Yahoo/Bing
While we make sure to be as flexible as possible in giving you options to promote…
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Reddit launches Pro tools for publishers
Reddit is giving media brands new ways to track and share their stories on its platform….
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Core Web Vitals: A Complete Guide for Improved SEO
When you search for “core web vitals” on Google Trends, you will find out that the…
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EU fines Google $3.5 billion over anti-competitive ad-tech business
The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech…
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Digital platforms are now the ultimate political power brokers, with consequences for democracy
Digital platforms have become the essential infrastructure of modern life. They power everything from our group…
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Viral post accuses Google’s AI Overviews of breaking its own spam rules
A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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Amazing WordPress IFTTT Recipes You Should Try Today
You may be wondering, “How can I update Facebook from my WordPress blog?” or “How can…
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Google traffic to news publishers is steady, but it isn’t traditional Search
Google has remained a stable source of traffic to news publishers over the past year. Although…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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20+ Best Free Magazine & News WordPress Themes in 2025
Starting an online magazine is an exciting business venture. By sharing stories on topics that inspire…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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AI will soon be able to audit all published research – what will that mean for public trust in science?
Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous…
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35+ Powerful Affiliate Marketing Tips to Earn Money With FastComet
One of the finest ways to increase passive income is through affiliate marketing. However, it’s not…
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Actionable training, live Q&A, expert insights: See the October 2025 SMX Master Classes
Actionable tactics, expert insights, and the inspiration you need to succeed in search are here: The…
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The Great Decoupling of Clicks and Impressions — Whiteboard Friday
3. Impressions are good data Thirdly, impressions are just good data. There are a lot of…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
