Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment…
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page…
Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today,…
Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO….
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand…
WordPress.com Design Update for a More Intuitive Experience
We’re excited to tell you more about WordPress.com’s new navigation experience. The update makes managing your…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…