Google Ads will recommend you link to your Google Analytics account with one click
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
[embedded content][embedded content] On episode 324 of PPC Live The Podcast On the latest episode of…
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Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to…
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How to Promote Correctly FastComet Offers with Google Ads, Yahoo/Bing
While we make sure to be as flexible as possible in giving you options to promote…
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FTC probes Google and Amazon over ad pricing disclosures
The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly…
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Google publishes new guide on Shopping ads pricing
Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules…
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Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
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EU fines Google $3.5 billion over anti-competitive ad-tech business
The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech…
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Google Ads API to switch to a monthly release cycle
Google will switch to a monthly release cycle for the Google Ads API release schedule. This…
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Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly…
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Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at…
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Google Ads rolls out Asset Studio beta
Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights,…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
