Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Everything You Need to Know About Affiliate Link Disclosures
Affiliate Marketing is an industry where more and more people are joining every day. Even YouTubers…
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Yelp’s new tools help brands connect faster and engage customers in real time
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local…
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Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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Reseller Hosting or Affiliate Marketing: Choose the Right Strategy to Boost Your Revenue
When running a web design and/or development business or running an agency, you can offer your…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok…
