ChatGPT ads come with premium prices — and limited data
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used…
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Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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The URL mistake that killed Black Friday ft Nick Handley
[embedded content] On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid…
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Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to…
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Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Spending on Google search ads rose 13% year over year in Q4 2025, up from 10%…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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Anthony Higman shares a PPC redemption story
[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…
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Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI
SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and…
