Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…

As 2025 draws to a close and the holiday season approaches, many companies in the cloud,…

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…

Googlebot once again generated more traffic than any other crawler in 2025, according to a new…

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its…

In an era where the relentless pursuit of career success often overshadows work-life balance, the story…

If it feels like the entire internet woke up one day and decided to start every…

We are well into 2020, and it is time to renew the Customer Spotlight series with…

AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…

Building authority when no one’s heard of you can feel like trying to join a conversation…

Do you have a great idea for an online business, but you are not actually sure…

Want your business to show up in Google’s AI-driven results? The same principles that help you…

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product,…

FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility…

SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and…

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find…

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…

Six months after Laravel 7, on September 8th, 2020, Laravel 8 was officially released — right…

When you’re running an online store, digital marketing is at the center of nearly everything you…

There’s been a striking decline in public confidence in social media platforms, according to the 2025…

high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…