New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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People trust podcasts more than social media. But is the trust warranted?
There’s been a striking decline in public confidence in social media platforms, according to the 2025…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
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Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
[embedded content][embedded content] On episode 324 of PPC Live The Podcast On the latest episode of…
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Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to…
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Is it Time to Ditch Sass?
Several weeks ago, I joined the Front End Study Hall, an HTML and CSS-focused Zoom meeting…
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FTC probes Google and Amazon over ad pricing disclosures
The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly…
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Google publishes new guide on Shopping ads pricing
Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules…
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Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
