8 Autumn-Inspired CSS & JavaScript Effects
Every season has a distinct vibe. People celebrate them by wearing seasonal colors and delighting in…
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SEO in the age of AI: Becoming the trusted answer
For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. …
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How we tricked AI chatbots into creating misinformation, despite ‘safety’ measures
When you ask ChatGPT or other AI assistants to help create misinformation, they typically refuse, with…
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How to get your service area business verified on Google
Getting your service area business verified on Google can be challenging, especially when video verification is…
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SEO personas for AI search: How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal fans? Join…
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TerraMaster D1 SSD Plus Review: Experience a Faster External SSD
Transferring large files via typical USB thumb drives is a pain. Try it with a 20…
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The Best Open-Source Tools & Frameworks for Building WordPress Themes in 2025
WordPress theme development has evolved. There are now two distinct paths for building your perfect theme….
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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Next.js vs. React: Which One is Better for Front End?
It’s difficult to keep up with the shifting JS ecosystem when new JavaScript frameworks and libraries…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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4 Ways I am Encouraging My 4 Year Old Child to Help Learn Coding and Use Computer
I am helping my child learn coding. No, not the new born, but “my favorite child”,…
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How to Be the Leader Your Web Design Clients Need
Working with web design clients means wearing many hats. We’re developers, marketers, and (sometimes) therapists. It’s…
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How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43%…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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How to boost local SEO: 4 AI-driven tactics that get results
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local…
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How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl by Edna Chavira
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible….
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AI will soon be able to audit all published research – what will that mean for public trust in science?
Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous…
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Actionable training, live Q&A, expert insights: See the October 2025 SMX Master Classes
Actionable tactics, expert insights, and the inspiration you need to succeed in search are here: The…
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Should We Optimize for AI Mode? — Whiteboard Friday
Now I am going to come over here and talk about best practices that we should…
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PrestaShop vs. WooCommerce: Deep-Dive Comparison
If you want to open an online store, the eCommerce platform you choose will have a…
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Why Shared Hosting is Good for eCommerce Startup
When you run an online store, it’s more crucial than you would realize to select a…
