The URL mistake that killed Black Friday ft Nick Handley
[embedded content] On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid…
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What keeps Ella Emhoff motivated during tumultuous times: ‘Small changes impact big change’
In a world characterized by rapid changes and growing complexities, the fabric of our society often…
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Study: AI Pushes Enterprise IT Infrastructure Beyond Its Limits
Global cybersecurity infrastructure provider Netskope has published new research indicating that the rapid acceleration of artificial…
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How I earn $900,000 a year as a dermatologist
As we step into 2024, the landscape of medical practices, particularly dermatology, has taken on new…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Hybrid Cloud Deep Dive for IT Leaders: Strategy, Risk, and Reality
Once discussed primarily as a compromise between legacy infrastructure and public cloud ambitions, hybrid cloud is…
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Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
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The 2025 SEO wrap-up: What we learned about search, content, and trust
Perfect prompts: 10 tips for AI-driven SEO content creation From the start of the year, it…
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Best Subscription Apps for Shopify: Top Picks for 2025
Subscription based ecommerce isn’t just a trend anymore – it’s a battle tested business model for…
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At 19, he drove a cab for $6 an hour — now his businesses bring in over $2 million a year
In the ever-evolving landscape of entrepreneurship, the drive to innovate and streamline business operations has never…
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Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
The second ceremony that I want to talk about is discovery. This I find just fascinating…
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37-year-old left her $390K Google job for a mini retirement — and may never return to full-time work
In an era where the relentless pursuit of career success often overshadows work-life balance, the story…
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Trend Micro Warns Of AI-Scaled Scams In 2026 Predictions
Global cybersecurity firm Trend Micro is warning that 2026 could mark an inflection point for consumer…
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I Quit My Nursing Job For My Laundromat Business – It Brings In $475K/Year
In a world where the pursuit of happiness often seems intertwined with professional ambition, Cammy’s journey…
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How to Format WordPress Blog Posts
WordPress is globally the most used CMS for content creation. With the new block editor, Gutenberg,…
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I Was Laid Off 10 Months Ago — Here’s How I Still Pay My $2,800 Mortgage
In a world where job security often feels like a distant memory, personal stories about navigating…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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I’m Happier Living In South Africa Than In The U.S. — Here’s How Much It Costs
Living as a black woman in South Africa presents an extraordinary narrative of empowerment, resilience, and…
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Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…
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Living on $63,000 a year as a teacher: Here’s how I spend my money
Redefining Teacher Income in Virginia: A First-Grade Teacher’s Perspective At 27 years old, Maddie Baker stands…
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Elan Bibas on maintaining a level of professionalism while on ‘Love Island’
In the increasingly interconnected world of social media and entertainment, the line between personal life and…
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39-year-old dermatologist spent $180,000 to get licensed nationwide—she made $870,000 last year
In the ever-evolving landscape of healthcare, traditional paths for physicians often seem to be the only…
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
For years, I told bloggers the same thing: make your content easy enough for toddlers and…
