Mid-year SEO checkup: What’s working, what’s not?
AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Chapter 2: Pattern Matching and Basic Operations
Think of AWK patterns like a security guard at a nightclub – they decide which lines…
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10 Best Free Cloud Hosting Providers in 2025,Jul – [Reviewed]
If you search for the best free cloud hosting service providers, you will likely get hundreds…
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Redesigning onboarding for impact: A service design approach
recently launched a redesigned onboarding experience to help Shopify merchants set up for success. Behind that…
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WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source…
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Mobile Parity: Why It’s Essential and How to Proceed
The shift in user behavior from desktop to mobile web browsing is primarily attributed to the…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market….
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Balancing Design and Performance in WordPress
When it comes to building a WordPress website, one of the most common details site owners…
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AI search clicks aren’t always better traffic: Study
Google has told us (e.g., here, here, and here) that clicks on AI search results drive…
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Pride Month Ecommerce Tips: How to Run Authentic and Effective Campaigns
Pride Month is a unique opportunity for ecommerce brands to show genuine support for the LGBTQ+…
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Btop++: Linux System Monitoring Tool That is Definitely Better than Top
The omnipresent top command is often the first tool that comes to mind for system resource…
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What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When…
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Stop sabotaging your PPC success: 13 traps that kill growth
Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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How to run an ecommerce sale that attracts customers and grows profits
If you’re managing an online store, you’ve likely felt the pressure to run more frequent promotions….
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Top Website Performance & Speed Test Tools You Should be Using
Speed is a significant component when it comes to website optimization. Fast websites with modern web…
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The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established…
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Shopify vs Launch Cart: My Verdict for 2025
Shopify and Launch Cart are two ecommerce website builders making noise in the market — but…
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The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established…
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Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page…
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The beginner’s guide to SEO reporting
Search engine optimization (SEO) helps drive more traffic to your site and improve your brand image….
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Turning data into actionable insights: a data-driven SEO strategy
AI to power the search results. To be able to respond, your decisions should be dictated…
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