Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search…
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Site Kit by Google insights now available for all Yoast SEO Premium users
its launch in June we have been rolling out our integration with Site Kit by Google….
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Paving the Way for a Smooth Black Friday Experience
Every November, thousands of people pile up in front of major brand stores in hopes of…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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atNorth to Heat Danish Homes with Residual Data Center Energy
atNorth has signed an agreement with Danish waste-to-energy utility Vestforbrænding that will see excess heat from…
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Airsys Introduces PowerOne Cooling for AI-Dense Data Centers
Airsys Cooling Technologies has introduced PowerOne, a modular, high-efficiency cooling architecture engineered to support the growing…
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OptiCool Teams with Intelisys to Broaden Two-Phase Cooling Adoption
OptiCool Technologies has taken a significant step in expanding its market reach by partnering with Intelisys,…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Palo Alto to Buy Chronosphere for $3.35B to Boost AI Observability
Palo Alto Networks is making one of its most aggressive moves yet in the race to…
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Lambda Raises $1.5B to Build Gigawatt-Scale AI Factory Infrastructure
Lambda is accelerating its ambition to build the foundational infrastructure for the era of artificial intelligence…
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WordPress Duplicate Content Issues and How to Fix Them
WordPress is a CMS that makes website management easier for online businesses, blogs, and even online…
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Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday…
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From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
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The Ultimate Guide to Image Optimization for Better Performance of Your WordPress
You probably know that optimizing images is of some importance when it comes to your WordPress…
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Common Networking Issues Every DevOps Engineer Encounters
Networking problems rarely announce themselves clearly. A deployment fails, a pod cannot reach its database, or…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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How to use HubSpot for CRM Ecommerce Growth (from Someone Who’s Been There)
If you’re running an ecommerce store, you probably already know how hard it is to keep…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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The psychology of scannable content and bullet points
statistics are sobering. Users read only 20-28% of webpage content, spending an average of 15 seconds…
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How I Used Vibe Coding to Build Custom SEO Tools (Without Writing Code!)
Here’s what stuck with me: Start simple. A rough prototype beats a perfect idea. Be specific…
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Hitachi Vantara and Supermicro Partner to Power Enterprise AI
The partnership gives businesses a strong platform for advancing AI infrastructure, mission-critical applications, and data-intensive workloads…
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
