Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
-
-
From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
-
A Round-up of All the Great Talks From MozCon New York 2025
Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting…
-
The Best CRM for B2B Companies: 9 Options and Why We Think HubSpot Wins
If you’ve ever chased a deal through six different apps and three “almost-working” spreadsheets, you already…
-
Equinix Expands Global Data Center Capacity Amid Strong Q3 Growth
Data center services company Equinix reported strong third-quarter results for 2025, reflecting sustained growth in demand…
-
SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
-
Tips and Proven Methods to Optimize for Google’s Featured Snippets
Let’s be honest – every website owner wants to jump to the first position in Google…
-
Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
-
Thriving in the AI era of search: Realign, measure, collaborate
As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured…
-
Core Web Vitals: A Complete Guide for Improved SEO
When you search for “core web vitals” on Google Trends, you will find out that the…
-
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to…
-
Equinix Partners on Clean Energy to Power AI Data Center Growth
One of the world’s largest data center operators, Equinix, is expanding its focus on sustainable energy…
-
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
-
Your Plain-English Guide to SEO Jargon
One of the most significant factors when it comes to a website’s success nowadays is SEO….
-
Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your…
-
What’s next for SEO in the generative AI era
[embedded content][embedded content] The definition of “search” is changing in real time – and so is…
-
How to Speed up Content With AI — Whiteboard Friday
Point two is citations. These pieces of content are still getting cited in AI Overviews or…
-
A Beginner’s Guide to Web Hosting Jargon Part 2
The world of web hosting is vast. There are so many things to learn, it can…
-
The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
-
What is off-page SEO?
link building, which involves getting other websites to link back to yours. Doing this shows search…
-
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
3. Impressions are good data Thirdly, impressions are just good data. There are a lot of…
-
Chapter 4: Mathematical Operations in AWK
AWK handles numbers like a built-in calculator. I would say like a scientific calculator, as it…
-
The southern hemisphere is full of birds found nowhere else on Earth. Their importance has been overlooked
The snow petrel, a strikingly white bird with black eyes and a black bill, is one…
-
Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
