Still not ready for Black Friday 2025? Here is your last minute rescue plan
Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…
-
-
SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store?
When I first launched an ecommerce business, I didn’t realize how much the platform would affect…
-
First things first: writing content with the inverted pyramid style
writing meta descriptions in Yoast SEO that answers exactly that question in an easy-to-understand way. We…
-
10 Best Free Niche WordPress SEO Plugins in 2025
WordPress is an effective platform for getting your website indexed by search engines. And, while there…
-
Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
-
SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
-
OCP, iMasons Unveil Global Data Center Carbon Reporting Standard
The Open Compute Project Foundation (OCP) and the iMasons Climate Accord (iCA) have unveiled a milestone…
-
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
-
WordPress 5.7 — Road to Full Site Editing
Let’s get excited! The first new WordPress release of 2021 is here. WordPress 5.7 named “Esperanza”…
-
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine…
-
Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
-
Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
-
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the…
-
How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
-
Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
-
Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
-
WooCommerce vs. Shopify: A Deep Dive Comparison
To put it simply, Shopify and WooCommerce are two of the most popular and easy-to-use eCommerce…
-
13 Reasons to Choose WordPress & WooCommerce for Your eCommerce Store
When running a business or looking to start one, chances are you will be interested in…
-
Everything you need to know about AI citations vs backlinks
AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on…
-
WordPress 5.8: Full Site Editing is Here
Right on schedule — July 20th, 2021 — the long-awaited WordPress 5.8 is finally here. The…
-
When AI gets your brand wrong: Real examples and how to fix it
AI misrepresentation is real. LLMs could provide users with outdated information, or a virtual assistant might…
-
I Ran Local LLMs on My Android Phone
Like it or not, AI is here to stay. For those who are concerned about data…
-
Top Multilingual SEO and Content Localization Strategies for WordPress
For your site to rank on top positions on searches, Google needs to understand the content….
-
Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
