Master WordPress User Roles and Capabilities
When you are running a WordPress website alone, you don’t have to think about user roles….
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Carrd Review: Is It Good for Selling Online?
Carrd is one of the simplest website builders available, offering lightning-fast setup for one-page sites and…
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You’ve Been Using AI the Hard Way (Use This Instead)
Access your devices securely from anywhere with TwinGate: https://ntck.co/ai_terminal Still using AI in the browser? You’re…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Spreadshop vs Spreadshirt: Which Print-on-Demand Platform Wins for Ecommerce?
If you’re trying to decide between Spreadshop and Spreadshirt, you’re not alone. Both platforms are part…
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A recap of the October 2025 SEO Update by Yoast
this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize,…
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How to Use Headings Correctly on Your Site
When editing pages on your website, you will notice that there are various Heading Levels in…
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I Used This Open Source Library to Integrate OpenAI, Claude, Gemini to Websites Without API Keys
When I started experimenting with AI integrations, I wanted to create a chat assistant on my…
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Still not ready for Black Friday 2025? Here is your last minute rescue plan
Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…
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SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store?
When I first launched an ecommerce business, I didn’t realize how much the platform would affect…
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First things first: writing content with the inverted pyramid style
writing meta descriptions in Yoast SEO that answers exactly that question in an easy-to-understand way. We…
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10 Best Free Niche WordPress SEO Plugins in 2025
WordPress is an effective platform for getting your website indexed by search engines. And, while there…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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OCP, iMasons Unveil Global Data Center Carbon Reporting Standard
The Open Compute Project Foundation (OCP) and the iMasons Climate Accord (iCA) have unveiled a milestone…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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WordPress 5.7 — Road to Full Site Editing
Let’s get excited! The first new WordPress release of 2021 is here. WordPress 5.7 named “Esperanza”…
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Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the…
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How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
