Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
One of the main things I’ve noticed at events is that people tend to zone out…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Google Ads API v18 to sunset Aug. 20: What you need to know
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Google Ads API to sunset ad sharing this October
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TikTok building new U.S. app ahead of expected sale
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Google faces EU antitrust complaint over AI Overviews
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Tax settings no longer needed in U.S. Google product feeds
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Google to enforce phone number verification for Message Assets in ads
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Google Ads rolls out built-in video analytics
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Microsoft Ads gets granular with new asset-level reviews
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Microsoft removed 1 billion ads for violations in 2024
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New in Google Analytics: Consent Signal Ratings
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The latest jobs in search marketing
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Google Ads stops auto-opting search campaigns into Display Network
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Meta unveils generative AI tools for automated video, branding, and creative ads
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New TikTok AI tools let you generate branded videos from images, text
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Microsoft Advertising launches reporting overhaul & Performance Max updates
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